Be able to clearly and concisely articulate your social or environmental impact. What critical problem(s) are you addressing? How? What are the metics that you use to measure your impact? For example: pounds of CO2 emissions diverted, number of lives saved, jobs created, GEDs earned, etc. How are you tracking your impact over time? Finally, be sure to demonstrate how your impact will grow as your company continues to scale. At Investors’ Circle, we recommend integrating your company’s impact into the entirety of the pitch rather than a dedicated “impact slide.” Investors want to know that your company’s social or environmental impact is not just an add-on or bonus, but rather that it is an integral part of your core business model.