What 3 Questions Should An Investor Ask An Entrepreneur About Their Sales And Marketing Strategy?

Passion and impact alone do not drive sales - the company must have a well-identified target market and effectively address its customers’ pain points with a thoughtful sales strategy.  An effective impact entrepreneur should demonstrate a deep understanding of their target market and the customer’s purchase criteria and process. The entrepreneur should be able to answer the following questions:

• Exactly who is the decision-making buyer?

• How does the company reach and engage that individual?

• What is the typical sales cycle?